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Layout optimization
Most search engines use programs called spiders or crawlers to index your site. These spiders or crawlers are nothing but programs that mimic human behavior but with the added capacity to tag and index everything that they visit. Generally speaking these crawlers go top to down and left to right. This means that the top left hand corner of your site is the most valuable piece of real estate while the bottom right hand corner is the least.
Knowing this will help you to optimize your layout better. For example if you are designing your home page, it would be a better idea to put in the links to other informational content on top and less important information like the about us link at the bottom.
Always tag pictures
Another thing that you should remember is that crawlers cannot read through graphics or scripts. This means that even if you subscribe to the belief that a picture is worth a thousand words, it is still a good idea for you to write a dozen words under the picture defining what it is. Only this text will be used by the search engine for its indexing purposes, which is why if you look up any result in Google images you will sometimes find that the images do not have anything to do with your search string, but the keywords would be present in its description.
Some people use this defect to leverage their site by adding in keywords that are not entirely suitable, and you are the only judge as to whether this is a risk worth taking. Search engines are always evolving, and if at some point in the future they redefine their algorithm so that they can identify such keyword stuffing, you will find that your website has all of a sudden lost its ranking. Google is definitely not going to notify the world that it is going to do this giving you time to change your site. When you find out it is already too late.
SEO
This is an acronym that has been used and reused so many times that many people think that this is the only thing about a website that makes it get a higher ranking. Obviously search engines will make use of keywords to index your articles, but the problem is that when writing content we can only take into account a few words or phrases that we think is what the whole world is looking for. Yet, all search engines will pull out your articles even using other keywords, words that you would not consider as keywords at all.


The best thing to do is to use industry specific words to ensure that you have a wide distribution of words. For example, if you are creating a food website where you plan on putting up different recipes, make sure that you include all the words that you think will be used to search for your article. Words like cooking, recipes, dish etc. are all different words that can be used because it is all different ways for the public to search for the same thing.


There is fierce competition with regards to optimizing the content and most of the larger websites would make sure that they corral most if not all the keywords that they think are important. Yet, this does not mean that your site will be low down in the ranking.
If you have the money for it you can always outsource the development part of the website, but this is not the cheapest thing in the world to do. Of course, you can find freelancers who are willing to do the job cheaply, but then their concept of what you need and yours may be poles apart.


Like most businesses good website designers tend to charge more. This does not however mean that you should pay through your nose to get your website developed. There are a number of CMS tools that you can use to develop your own site. There is a whole hoard of software that you can use and each of them gives you different functionality.


You could go with online ones that allow you to develop and publish everything online, or you can go with applications that allow you to develop your site locally and then publish it online. You get both paid as well as open source software and what you use depends on what you are most comfortable with.
It may take you some time to develop anything approaching what you think is nice, but it is recommended that you do this yourself if you have the time to spare. It gives you much more control over how you design your own website and you can have everything exactly how you want it.



Follow simple naming conventions
Another reason why it is better for you to develop your own site is that you can follow your own naming convention. Recent studies have showed that sites that have easy to remember addresses tend to get more traffic than those that have a meaningless jumble of numbers and alphabets.


For example if you want to have a website that reviews software, just go with www.thesitename/home. If from there you want to have a page about you, then follow the same principle except that instead of /home you will have /aboutme. This is much better than having something that looks like this www.thesitename/landing/ID=250?/etc/whatnot/somemorenonsense.
When you are developing your website, you need to have a vision of what you want from it. You are building up an organization, not just a website and the growth potential is limited only by your imagination. You need to establish a brand and live up to it.
Of course this takes time, but it is time well spent. You have to set expectations and make sure that you live up to them. If you are in the practice of putting in two posts a day, you will have to ensure that you continue to do so every day. You may complain that this means that you do not have any holidays or time off, and you will be right here. Yet, it will be worth it in the long run.


Statistics show that even if you miss one day the traffic falls immediately. Of course, if you are going to miss only one day this is not a long term impact, but if you are going to make a practice of doing this, you will start losing traffic instead of gaining it.
Plan ahead
If you feel that you absolutely have to take a break, make sure that you plan in advance for it. There are a number of things you can do starting from outsourcing this blog posting to making sure that you have a ready supply of posts that you can post from anywhere. The whole world is connected these days and as long as you have already prepared the articles, all it is going to take is 10 or 15 minutes of your time to post it every day.


If you are putting in articles regularly, make sure that the quality of your work does not flag. With success don’t become complacent. Outsource some of the more labor intensive work but make sure you check it for originality and quality. By staying on top of the work you choose to outsource your site will not lose the high standard that you want for your business.
Over time a certain website will stand for something, and you need to identify what 


this something is even before you start. Only then can you work towards it. If you just start without having any other goal than just that you want to earn money, 


there will be no direction to your site and it will vacillate here and there, never a good thing.